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PostHeaderIcon Who’s Greener? Yahoo Vs Google


Who’s Greener? Yahoo Vs Google

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

  1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
  2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
  3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.


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A Moore's Law for Solar | Solar Feeds News and Commentary Blog Network

Several people (myself included) have posited that alternative energy won’t likely have its own Moore’s Law, the phenomenon in the chip market that lets things get cheaper, smaller and better over tim.

PostHeaderIcon Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages


Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

  • “Global warming is real, and here’s a CFL lightbulb and more info.”
  • “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

  • retailers (and the manufacturers) of compact fluorescent bulbs
  • shade-grown coffee
  • cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

  • using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

VUE Green Line Hybrid Video Review

PostHeaderIcon City of Oxnard CA – Mobile Car Wash Rules Slated


City of Oxnard CA – Mobile Car Wash Rules Slated

The City of Oxnard, California is concerned with the quality of its storm water and rightfully so, as it has made great strides over the years. Oxnard CA is also home to the gateway to the channel islands with some incredible beaches and nice resort style living, and all that storm water leads to the ocean and those beautiful beaches. Thus, the city has chosen to start cracking down on mobile car washes.

This should not come as any surprise to anyone, as the city had previously implemented many programs to help clean the storm water runoff. They had developed a nearly bullet proof NPDES plan to insure clean water. The beaches never looked so good and this recent ruling to finish that job nearly a decade and a half later has come all the way down to washing of cars.

Our company had dealt with this issue in the late 80s and early 90s and helped write all the NPDES BMPs for several counties near there. The devices used are fairly easy to buy, and it really doesn’t take much, further it is my contention that all mobile car washes ought to follow the rules to protect the environment and there ought to be no excuses on that.

Indeed, over the years, we’ve worked with many cities on this, in fact, one thing we did was join the committees to help write the original BMPs for surface cleaners in Ventura County, CA where the City of Oxnard is located. A mobile car wash operator should not only follow the rules but be part of the solution. Think on that.

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Notices For New Technology

PostHeaderIcon How Can Technology Help the Environment?


How Can Technology Help the Environment?

How can technology help improve the environment? Are we promoting a more singular existence, where individualism is the force that is driving us along? We are now living in a world that is in an accelerated mode of change and innovation. Is this rate of change detrimental to our existence? Think about this for a moment. On the one hand we have improvements in all areas of our lives some are greater than others. On the other hand we are looking at the effects of the harmful destruction of our planet earth.

The first computers started to emerge around the 1940’s, now we have computer processors in a lot of the electronic equipment we use every day. We even have computers that can fit in your hand that have more power than the first computers.The first Television and television transmission appeared in 1925 and now we are watching gigantic flat screens, some as big as buildings and others screens as small as wrist watches. In the past 80 years the medical field has also grown in leaps and bounds in the areas of IVF, genetic research, cloning, stem cell research, along with the progress in the prevention, cure and management of various diseases. Other fields such as astronomy, environmental science, weapons/warfare and engineering have also had their fair share of extraordinary development achievements.

Looking at the issues of Global warming and human environment interaction we are currently facing within our natural environment. Should we really be in a race to ruin the land where we live? We cannot keep up with the current technology, just look at all the equipment you have taken to the recycle tip in just the last 12-24 months. Consider how many Televisions, Videos, DVD players, Computers, Laptops, Hi-fi’s and Home entertainment systems you have changed or bought recently, the list is endless. When an improvement is made to a product it can sometimes make the original product obsolete. Satellite Navigation equipment a new and easily available product for everyone. Even if you only use it once a year it is believed to be a must have product. Mobile phones is another product every man and his dog has one these days. How often do you change your mobile phone for the latest model? Can you ever imagine being without a mobile phone? How did we ever cope without them? The raw materials used to make a phone cannot be recycled easily. 

I believe as we get to understand one part(s) of our lives we seem to lose sight of others parts that are equally as important. What can be done to slow down the rate of change or how do we as a nation become more aware of the effects of the rate of change has on our environment.

If we could not have a new television or other new product until the old one had been recycled properly we would help the environment tremendously. Today if we implemented this many products or versions of products would be missed because of the speed at which technology changes. Like the latest flat screen with super clear picture quality. It seem that every other week we get the next new and improved product. Just look at washing power or washing up liquid advertisements.

Just some food for thought more to come soon.

Take advantage of more free valuable content at this website: http://computerbass.com/

You will find something of interest…

Green Racing Car


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PostHeaderIcon Electronics’s Recycling


Electronics’s Recycling

Society’s technological advancements have grown significantly over the years. Electronics devices such as telephones, cell phones, radios, CD and DVD players, televisions, and computers are products that are used in every household. These items are just a few of the many electronic devices that can cause serious environmental damage due to their toxic components. Electronics that are in need of disposal are referred to as e-waste, or electronic waste. Because of the advancement of electronic products, there has been a growing concern about the hazards of electronic waste. Some of these concerns include: improper disposal of toxic materials, health and safety concerns for people disposing of these items, as well as dangers to the soil and water supply. For instance, electronics are made using a considerable amount of toxic substances such as lead, cadmium, aluminum, zinc, copper, and plastics which can all leak poisonous material in the ground and water. These environmental concerns have resulted in the establishment of electronic recycling facilities and industries who take old electronics such as computers for the purpose of recycling and safe disposal.

Electronics containing materials such as metals, plastic, are valuable to the recycling companies. Disposing of electronics through a recycling company will result in fewer electronic devices going into landfills and lower carbon emissions.

Recovering Raw Materials: Recycling electronics involves recovering raw materials from the electronic equipment. Materials such as steel, copper, wires, aluminum, brass, plastics, glass,etc., are extracted and sold to smelters so they can create raw materials. Depending on the type of metal being extracted, they can be processed and used in products required by such businesses as the steel, construction and cement industry. Plastics and wood can be used as fuel to provide heat to industrial furnaces which converts to steam. Metals such as copper are sold to metal refineries.

Plastics: Plastics from such items as computers, computer mice, and keyboards, are sent through shredding processes and machine sorted. They are then sent to other recyclers for further processing.

Larger Electronics: Items such as televisions and computer monitors are dismantled by hand. The leaded glass cathode ray tubes are removed and disposed of safely. Plastics, copper, and circuit boards are removed, separated, and processed.

Hazardous Items: Toxic items are removed from electronic devices and disposed of safely. Toxic substance can include leaded glass, rechargeable batteries, non-rechargeable batteries (i.e.alkaline, lead acid, cell batteries) mercury in lamps and switches, parts containing polychlorinated biphenyls, as well as ink and toner cartridges. The remaining non toxic materials are processed and the recyclable materials are recovered. The materials are shredded and separated according to type. For instance, they can be divided into such materials as steel, copper, aluminum, and plastic.

Refurbished Electronics: There are now many companies that acquire used computers, repair and update them, and resell them at a much lower price. This is a great way to keep electronics out of landfills and make technology more affordable.

Donate Your Computer: If you are getting rid of your old computer because of a recent upgrade, consider donating it to charity. Many schools and non profit organisations are in need of computers. There are companies and businesses that will take your computer, refurbish it, and donate it to a needy cause. Make sure your computer is wiped clean of all information before donating it. Donating your computer helps the community and the environment.

We are fast becoming a technology dependent society. When it comes to protecting and conserving our environment, we have to adapt and change our technological practices to ensure a sustainable future. Recycling electronics is a great way help the planet.

Know that repairing a computer or laptop repair Toronto is not cheap, but it can be cheaper than having to replace the computer. If you run into these situations, you will need to hire a onsite computer repair service Toronto.

Chek Technology Inc.

PostHeaderIcon Mobile Car Wash Rules City of Oxnard CA Slated


Mobile Car Wash Rules City of Oxnard CA Slated

The City of Oxnard, California is concerned with the quality of its storm water and rightfully so, as it has made great strides over the years. Oxnard CA is also home to the gateway to the channel islands with some incredible beaches and nice resort style living, and all that storm water leads to the ocean and those beautiful beaches. Thus, the city has chosen to start cracking down on mobile car washes.

This should not come as any surprise to anyone, as the city had previously implemented many programs to help clean the storm water runoff. They had developed a nearly bullet proof NPDES plan to insure clean water. The beaches never looked so good and this recent ruling to finish that job nearly a decade and a half later has come all the way down to washing of cars.

Our company had dealt with this issue in the late 80s and early 90s and helped write all the NPDES BMPs for several counties near there. The devices used are fairly easy to buy, and it really doesn’t take much, further it is my contention that all mobile car washes ought to follow the rules to protect the environment and there ought to be no excuses on that.

Indeed, over the years, we’ve worked with many cities on this, in fact, one thing we did was join the committees to help write the original BMPs for surface cleaners in Ventura County, CA where the City of Oxnard is located. A mobile car wash operator should not only follow the rules but be part of the solution. Think on that.

Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

Technologies For New energy

PostHeaderIcon Paper Bags Can Substitute Plastic Bags?


Paper Bags Can Substitute Plastic Bags?

Bags hold an important place in our lives. They are sometimes referred to as the best personal carriers. They are made of various stuffs like cotton, synthetic, leather and so. But when it comes to general usage like for shopping, the names of two types of bags viz. plastic made and paper made bags come to our intellect. Both are fine, but the question is, which one is the best suited to our requirements. Lets discuss the peculiarities related with the two.

You might be thinking that paper bags are not as durable as those made of plastic. Also, we see that the latter are more commonly used than the former one. But, do you know plastic is a stuff which is really hazardous to the environment. It takes thousands of year to decompose. If burnt, it emits poisonous gases which again pollutes the environment. If buried in the ground, it makes the soil infertile. If thrown in the sea, it pollutes the sea water and proves to be a threat for the life of the sea creatures. One can imagine, how hazardous is plastic to our planet.

This perilous nature of plastic had forced the governments of many cities of the world to put a ban on the use of poly-bags, which are a major source of plastic pollution. Few cities of the world in which these polythene carriers are either completely or partially banned include San Francisco, New York, Texas, Germany, Dhaka, China, Kenya and Ireland to name a few. Even the government of Delhi had issued guidelines against the use of polythene. However, later on the government changed its decision to completely ban the polythene, due to some reasons. Government suggested the manufacturers to set up the recycling units on the basis of “polluter pays principles”. But the government has not completely given up the plan to ban these polythene carriers, it is in the pipeline.

In this context, paper bags are the best option. No doubt, they are unconventional, but they are eco-friendly and easy to recycle. Nowadays, there are various types of paper made bags available in the market. They are not only good looking, but also have ample of space to carry goods and are quite durable. The handmade paper bags available nowadays are designed to suit specific requirements which include carrying gifts, carrying wine, shopping etc. There is a separate bag to serve each purpose. Although, multipurpose bags are also made from paper. They are proving to be the best substitute for plastic or polythene carriers in the modern context.

Now, as we have told you every significant fact related to plastic and paper bags, It’s upon you which one to choose. The hazardous and non-disposable polythene, or the environment friendly and elegant paper bags.

For more information on paper bags, paper baskets, miscellaneous paper products and other handicraft items, you may visit the following sites:
http://www.handmade-paper-products.com/
http://online-handicrafts-center.blogspot.com/

2008 - Going Green Tech News

PostHeaderIcon How Water Extraction is Done in DC


How Water Extraction is Done in DC

There are many beautiful and interesting sights in Washington DC, among them are the White House which has been home to every president of the United States ever since 1800; the Tidal Basin Lake famous for its abundant Japanese cherry trees that blooms in Spring; the Lincoln Memorial and Jefferson Memorial, Washington Monument, etc.

But regardless of the beautiful tourist attractions that one could go to in the State of DC, natural calamities in the form of flooding sometimes happen. And when it does, most household residents in DC do the physical cleanup by themselves without hiring water extraction professionals or experts to deal with the situation. Prior to actual removal of water and cleaning, the starting place of the water which caused the flood should be identified as soon as possible and fixed permanently to prevent it from arising all over again.

Cleaning would usually require having to remove all visible waters first by making use of a wet vacuum pump or a bucket – depending on the volume and availability of equipment. The extraction process must be done immediately or as soon as possible to avoid a higher cost of damage inflicted by the dirty waters and also to thwart of any possibility that the area becomes a source of infectious diseases due to the presence of pathogens.

When all the water has already been extracted, floor coverings should be removed immediately and disposed properly. This includes removing items which came in contact with the flood water that are very porous, because the high absorbency rate of such materials has already contaminated the item in question making it very dirty and highly infectious. No amount of cleaning or fixing could reinstate it in its previously clean state; hence replacements should be made eventually if still needed.

Brushing all affected surfaces with a soapy water solution removes the presence of dirt. Pay particular attention to dirt which is inserted within cracks on walls and floors. Rinse the entire area by using a mop and bucket or a garden hose with a spray gadget.

When the rinsing stage has already been done, disinfecting the entire place is a must to remove remaining germ and fungal spores. Remember that disinfecting does not entirely mean total sanitation but a means of making the area or place habitable again. Never mix chlorine bleach with other cleaning products that contain ammonia as this will produce poisonous gas. Before and during application of any disinfectant, make sure to open all air passage ways and vents to avoid inhaling the vapors of the disinfecting agent upon application.

After having done the disinfection phase, the whole area must be thoroughly dried out, and drying usually takes a couple of days or weeks depending on how big the place is and the weather. The re-occupation of any living space which has been previously flooded must only be done once the area is declared by a professional water extraction expert to be absolutely dry. The dryness is tested by a moisture meter which shows the amount of moisture above and below a given area.

Leo Nov is an editorial staff member of RestorationSOS. To learn more about Water Extraction visit our website. Click here for more information on Water Extraction DC.

News of Online -G.1440

PostHeaderIcon Grass Root Efforts: Promote Earth Day


Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers



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The Secretary of the Interior announced initiatives to hasten the development of solar energy on western public lands, including close study of 24 sites in six Western states.


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PostHeaderIcon It is a Real Threat: Hazardous Waste


It is a Real Threat: Hazardous Waste

For those staying in urban and suburban areas, we enjoy the regular collection of waste and recyclable materials. However, what most of us are not aware is the waste that is brought to dumps is actually many times more toxic than it was 30 years ago.

Hazardous Home Wastes

It is surprising just how toxic our world has become in just a few years. Synthetic chemicals didn’t even exist in any significant numbers before the turn of the 20th century. In the past, home furnishings were made of natural materials, such as carpets, pillows, curtains, bath items and towels. The things that are in the most and close contact with us each day, especially those made before 1980, were made of sustainable and renewable resources.

However, this is no longer true today. Every time when we replace our furnishing, we are trashing away materials that could contain chemicals, such as batteries and electronics. These home wastes are part of the hazardous waste brought to dumps each day.

Hazardous Waste In Overwhelmed landfills

In many countries, the problem of hazardous waste is compounded by the crisis of overwhelmed landfills. The danger from this waste getting loose in the environment is even more serious and precarious than ever. Increased danger of containment systems being breached is very real.

As pressure on forest and agricultural lands mounts, erosion due to major storm events could unleash these toxins into the ecosystems that is already fragile and damaged. Hazardous waste is becoming an acute problem beyond management in many countries.

Ben provides consultancy to real and virtual estate owners. Eco-Renewable Resources is one of Ben’s interest, with particular business focus on Sustainable Development


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